ACA congratulates players on audience reach of WWC17.

ICC WWC - Info _Global Article

The ACA congratulates all the players involved in the recent Women's World Cup in the UK, which has broken several records for audience reach in women's cricket and women's sport.

The ICC announced last night that the Women's World Cup had succeeded in the following areas:

  • Global viewing hours for Women's World Cup grew by almost three times; with
  • A Five-time surge in India, almost eight times in South Africa; increases in UK and Australia too;
  • #WWC17Final most tweeted hashtag for a women's sport final

The tournament has estimated to have been watched by 180 million people, with every game of the tournament either being broadcastcast on TV or live streamed.

ACA Manager Female Operations Jodie Fields said that these numbers signified the growing audience and commerciality of the women's game.

"There was a significant increase to the broadcast of matches in this year's Women's World Cup, which gave people an opportunity to watch the world's best," Fields said.

"What these numbers represent is a growing interest in women's cricket, and women's sport in general.

"Congratulations must go to the players from each of the teams, who demonstrated a highly competitive game style, which audiences were drawn to.

"We saw some of the highest scores in a Women's World Cup, some outstanding bowling, and more sixes than any tournament previously.

"This is a great example of when you give audiences the opportunity to watch high quality women's sport, they will take up that opportunity.

ICC Chief Executive David Richardson also congratulated the players, who he credited with driving audience numbers.

"We congratulate all eight teams for providing the entertainment, the cricket was competitive and compelling and when you have that it makes it much easier to attract an audience," Richardson said.

"The sport must now work collectively to maintain interest and continue to drive growth."

Recently, ACA secured female cricketers in a Memorandum of Understanding (MOU) with Cricket Australia for the first time.

An agreement which included the biggest pay increase in the history of women's sport in Australia and a gender equity pay model.

Fields, who was Captain of Australia at the 2013 edition of the Women's World Cup, hoped that improvements in the women's game and the growing audience will spark a golden era for women's cricket across the globe.

"This is a really exciting time to be a female cricketer," Fields said.

"Growing audience numbers, improved pay and conditions and a competitive international landscape should be the catalyst for women's cricket to be the number one choice for female players, fans and sponsors all over the world."

The Full ICC release with comprehensive numbers is below.

 

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RECORD-BREAKING GLOBAL REACH OF WOMEN'S WORLD CUP

· Global viewing hours for Women's World Cup grow by almost three times

· Five-time surge in India, almost eight times in South Africa; increases in UK and Australia too

· #WWC17Final most tweeted hashtag for a women's sport final

More than 180 million people around the world are estimated to have watched this summer's ICC Women's World Cup and there was an almost 300% increase in viewing hours* in comparison to the last edition in 2013. There was significant growth in audiences in all territories, but particularly impressive was an eight-fold increase in viewing hours in South Africa and a huge increase in viewers in India, particularly in rural areas, since 2013.

The ICC's decision to ensure that every match was available for viewing either on television or via live-streaming as part of its commitment to the global growth of the women's game has paid dividends. An extraordinary 156 million people viewed the event in India, of which 80 million was rural reach and 126 million were for the final alone. India's fine performances contributed to a 500% increase in viewing hours in their country.

In the United Kingdom the World Cup final attracted most viewers for any televised cricket this summer, while the entire event saw a 300% increase in terms of viewing hours compared to last time. Similarly, there has been a 131% increase in viewing hours in Australia while it is a whopping 861% in South Africa after its team reached the semifinals for the first time.

ICC Chief Executive David Richardson said: "We are absolutely delighted with the impact the Women's World Cup has had. Instinctively we felt that the time was right to invest in women's cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that.

"We congratulate all eight teams for providing the entertainment, the cricket was competitive and compelling and when you have that it makes it much easier to attract an audience. The sport must now work collectively to maintain interest and continue to drive growth."

ICC Head of Media Rights, Broadcast and Digital, Aarti Dabas: "The broadcast and digital numbers have far exceeded our expectations and have justified our decision to back the women's game. It all goes to show that there are millions out there who are willing to follow and watch an event like the ICC Women's World Cup and the details of these numbers are a reflection of that."

There were 100 million video views across ICC digital platforms and social media channels with one billion impressions and 67 million unique users on Facebook via posts on ICC's official pages - @cricketworldcup and @icc.

On Twitter, the hashtag #WWC17 was the most tweeted hashtag for women's sport in 2017 with one million tweets, which is a 24-time increase over the 2013 edition. The hashtag #WWC17Final was the most tweeted hashtag ever for a women's sports final while the launch of the first ever captain 'emojis' for a country versus country sporting event was a big success with a 875-fold jump in tweets using captains' hashtags in comparison to the 2013 event.

The event also attracted almost 50,000 articles in print and online across more than 100 countries for the four week period of the event. India leading the list with close to 16,000 articles, the United Kingdom second at 14,000 and Australia third with close to 9,000 articles. The United States of America was fourth at 4,700 while South Africa had 1,368 articles used in all.

Notes:

· A viewing hour is one person watching one hour of cricket (or two people watching 30 mins each, or three people watching 20 mins each, etc.)
· Source of broadcast data is official ratings agencies in different countries and ICC's broadcast research agency, Futures Sport & Entertainment
· Source of digital analytics are Google Analytics, Twitter and Facebook