Zaidees Rainbow Foundation founder and CEO Allan Turner has thanked the ACA and Australian players for their support throughout the month of January.
Zaidees has been the ACA’s preferred charity partner for the past three summers and the coverage gained from the player interaction is what has pleased Turner the most. “Its just fantastic, a huge boost to the work we do and cricketers right around the country have been tremendous.”
Seen primarily through the BBL and WBBL, the use of the rainbow bat grips and shoe laces was especially popular with the players and public alike with Rebel and Amart Sports stores recording huge sales of the products. “As a result of this campaign we were able to gain a huge amount of media at all levels around the support,” Turner said
“This campaign then reflects the call of action in having families talking about organ and tissue donation and education in Zaidee’s memory.”
Click here to check out our photo gallery of players using the Rainbow grips.
Find out more about Zaidee's Rainbow Foundation here.