ACA Responds to Media Rights Announcement

Media Right Article (1)

ACA Chief Executive Alistair Nicholson welcomed the new broadcasters to Australian cricket following this afternoon’s $1.182billion six-year media rights announcement.

“The ACA and the players welcome both Fox Sports and Seven West Media as partners in Australian cricket.

“We know the broadcasters and fans want greater engagement with the players both on and off the field.

“And we look forward to building a strong relationship with them.”

Nicholson also thanked both Channel 9 and Network 10 for their support for cricket over the years.

“Channel 9, initially lead by Kerry Packer’s vision, made such a positive impact on the Australian cricket landscape and their legacy will not be forgotten.

“And the investment and innovation of Network 10 in developing the WBBL and BBL provided a great leap forward for domestic Twenty20 cricket in Australia.

“Both Channel 9 and Network 10 have the thanks of the ACA and the players.”

Nicholson was positive about the increased coverage of women’s cricket, especially in light of the female players being included in cricket’s MOU and Revenue Share Model for the first time in 2017.

“Australia’s female players have long been regarded as the best in the world.

“The WBBL has also gone from strength to strength.

“The growth and popularity in women’s cricket rightly deserves greater exposure and we welcome this increased coverage on behalf of our members,” Nicholson said.

Regarding the extent that the media rights deal has sought to allocate ODI and T20 international cricket other than on Free to Air (FTA), Nicholson said;

“We, like everyone else, will be interested to see what Cricket Australia have to say about this over the coming days”. 

“We look forward to receiving full details of the media rights deal from CA shortly, before commenting further.”