Australia's elite cricketers will promote organ and tissue donation awareness when they take to the field using rainbow-coloured bat grips and shoelaces this week.
The initiative is part of the charity partnership between the players' representative body, the Australian Cricketers' Association (ACA), and Zaidee's Rainbow Foundation.
This week's Big Bash League matches will see players with the opportunity to use Rainbow bat grips and wear Zaidee's Rainbow Shoelaces, which are Australia's national symbol for organ and tissue donation awareness.
This will commence tomorrow in the Melbourne Stars versus Melbourne Renegades BBL match at the MCG and WT20 clash between the SA Scorpions and NSW Breakers in Adelaide. The Rainbow colours will feature in games throughout the country next week.
Australian players will have the opportunity to don the laces or use the grips in the Carlton Mid ODI against India at the MCG on Sunday 18 January.
Zaidee's Rainbow Foundation Chief Executive Officer (CEO) Allan Turner said the cricket players will play a key role supporting the charity's national awareness campaign.
"Cricketers are making a vital contribution in raising awareness and discussion about organ and tissue donation," he said.
"One organ and tissue donor can transform the lives of ten or more people, so Zaidee's strives to inspire discussion to help lift donation rates.
"Last season saw more than 4,000 grips sold to grass roots cricketers on the back of the elite players' support. This helped us further spread the message about donation and increase awareness."
ACA CEO Alistair Nicholson said the partnership was an important one.
"We're delighted to use the united voice of all the players in our membership to promote this initiative," he said.
"The Zaidee's bat grips and shoelaces are a colourful, visible way a large number of players can be actively supportive. We want to help improve the donation rate and give those that are currently on transplant waiting lists a better chance."
Schedule of Zaidee’s Rainbow matches